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Photo © Tourism Australia


Unique biodiversity and ancient geology

Travellers love Australia for much more than its iconic landmarks and wide open horizons: visitors come for the ancient desert landscapes, tropical rainforests, golden beaches, deep blue oceans, modern cities, and welcoming country towns. 

But don’t just stop with the landscapes! Take the opportunity to learn about the people that live in this big country – home to the world’s oldest living culture. The vibrant diversity of Australia’s multicultural population today offers new Australia green holidays experiences around every corner.

eco-travel in Australia

Recommended Destinations

Green leaf

Destination is recognized for their sustainability practices

White leaf

Destination has been awarded and certified for sustainability

Good Travel program certified businesses



Australia’s diverse ecosystems are worth over AUD 1,300 billion/year to the Australian economy and the country’s protected areas offer visitors uniquely Australian experiences such camping, bushwalking, wildlife tours and engagement with Indigenous culture. Tourism also brings job opportunities and income to Australia’s regional economies.

As Australia’s peak body for eco-and sustainable tourism, Ecotourism Australia inspires environmentally sustainable and culturally responsible tourism through the provision of certification programs for tourism businesses and destinations and collaboration with government agencies and other organisations.

Photo © Kingfisher Tours
Photo © Rawnsley Park Station

Tourism & People

Consumer demand research shows that visitors frequently choose Australia because it seen as a safe and secure destination.

Tourism contributes AUD 60.8 billion to the Australian economy and provides employment for 5% of Australians. It is an especially important industry for regional Australia, where nearly half of the nation’s tourism expenditure happens and tourism directly employs over half a million people.

As Australia is a vast country, overcrowding is rarely an issue. However, some popular national parks, cities and towns can become crowded, especially during peak holiday seasons (Christmas, June/July).


Photo by Tjapukai Aboriginal Cultural Park

The oldest living culture
in the world

Australia’s Aboriginal and Torres Strait Islander culture dates back more than 60,000 years – and you can still experience and learn about these amazing cultures today. Aboriginal culture has very strong ties and connection to family, community and country.
Aboriginal people believe their ancestral spirits emerged from the earth and the sky so “being on country” is integral to the Aboriginal worldview and important to their way of life. Often ‘Aboriginal’ or ‘Indigenous’ can be used to describe Australia’s First Peoples, however many individual ‘nations’ make up this beautiful country so it’s best to ask individuals what they prefer to be referred to.
Take the opportunity to explore and get to know the local Aboriginal or Torres Strait nations of the area you are visiting.

Photo by Rottnest Express

Get to know the local

In Australia, nature is everywhere – from protected areas to urban landscapes. Not only is this nature essential to the health, well-being and quality of life of visitors and local residents alike, it’s also fundamentally important to Australia’s economy. Everyone has a joint responsibility to protect and conserve it.
Travellers who are looking for hands-on, interactive and/or educational nature experiences should check the Green Travel Guide and choose tourism businesses which are ECO certified to make the best out of Australia green holidays. These businesses are committed to protecting Australia’s unique wildlife and contribute to conservation, ensuring Australia’s unique biodiversity and fragile environments are protected for generations to come.

Scuba diver on a coral reef

Waste separation for recycling

Australia’s vast land is separated into 6 states and 2 territories, all of which have their own state government. You may find each state does things differently when it comes to plastic and recycling management; sometimes it is even different per region. However, you should find recycling bins in most locations, usually split into 3 categories: paper and cardboard, bottles and cans, and household items. Major supermarkets have collection points for your soft plastics to be recycled, so don’t throw them into the normal rubbish bin. Don’t forget to book your accommodation, tour or experience with an ECO certified businesses – by holding this certification they ensure quality waste minimisation strategies in their business.

Photo by Exceptional Kangaroo Island

Keep an eye on the sustainability certifications

There are numerous sustainability certifications to keep an eye out for when travelling around Australia on your green holiday. These are third party independently verified programs that are recognised by GSTC:
– ECO Certification
– Respecting Our Culture Certification
– Climate Action Certification
– ECO Destination Certification
– ECO Guide Certification
Find experiences with these certifications.
– EarthCheck Certification
– EarthCheck Sustainable Destinations
Find businesses with these certifications.
Visiting the Great Barrier Reef? Make sure you travel with a high standard tourism operator (HSTO). Great Barrier Reef Marine Park Authority recognised these businesses for best practice sustainability standards. Choose a HSTO. HSTOs may also have Master Reef Guides onboard.

Photo by Kosciuszko Thredbo Backcountry Adventures

Getting there

Australia is a long-haul destination for most international visitors. To limit your carbon emissions, make sure you select the offset option when booking your flight, choose the most direct route possible and pack light. Once in-destination, remember to stay, spend and eat locally, choose ECO certified experiences wherever possible and travel responsibly.

Photo by 1770 LARC

Getting around

By plane: Australia is a big country and so flying is the quickest way to cover Australia’s large distances in a short time. Australia’s domestic airlines serve all state capital cities and many regional cities, making it an easy way to travel between Australia’s iconic destinations. However you will still need to then take a bus or car to reach some of the beautiful natural landscapes outside of the cities.
By car: Australia has a vast network of well-maintained roads and some of the most beautiful road trips in the world. You’ll find car rental companies at major airports and central city locations.
By train: train travel is more environmentally friendly and can connect cities to some regions. This is a scenic way to explore Australia.
By bus: coach and bus travel in Australia is comfortable, efficient and reasonably priced. More information can be found here.

Claire Ellis
Chair of Ecotourism Australia

"Home to some of the world’s most fascinating and diverse flora and fauna, Australia also offers a richness of culture for visitors to explore and experience.
At Ecotourism Australia we have been working since 1991 with local tourism businesses, park managers, governments, communities and visitors to ensure this variety of natural and cultural wealth continues to flourish and thrive. Sustainable tourism and ecotourism are not new concepts for us. Our commitment shows with 36 of our ECO Certified businesses having been certified with us for 20 years or more, and 213 businesses certified for more than 10 years.
We will never stop striving for continuous improvement and working with our regional destinations around all aspects of sustainable tourism management of this beautiful country which we call home. We welcome you, our visitors, to come and play your part in helping preserve and improve our natural and cultural resources, for our future communities and visitors alike."


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